Think back on the first time you walked into your current home. What thoughts were going through your mind as you navigated the streets, saw the home’s exterior, and stepped over the threshold? Were you calculating the drive time to work and possible traffic challenges? Perhaps you were struck by the magazine layout-like feel to the landscaping or you stepped inside and were greeted by a flood of natural light and clean lines. Whatever it was that first struck your fancy and got you to consider the home for purchase, getting back in touch with that psyche and process is essential when it comes time to list and sell your home.
I’ve seen so many sellers who believe that their personal taste should dominate a house that is up for sale, yet I know from experience that buyers are looking for a place they can envision their own style and personality. People rarely buy a house, they instead buy a vision they have of their next home. Transitioning your home into a showcase that will appeal to the widest variety of qualified buyers is essential to getting the offers and traffic you need to sell.
To get started, learn how to stage a home for quick sale by focusing on the three main areas that buyers consider. Then let’s chat about how my expertise aligns to position your house for maximum quality buyer traffic.
Clean up the Exterior
Once you do all you can to enhance the arrival to your home, consider the exterior presentation of your home from the mindset of a nosey neighbor who is meticulous about their yard. Hide items like trash cans and recycle bins from sight, add a fresh coat of paint to your mailbox, invest in pressure washing for your siding or painted surfaces, remove screens from windows to give a cleaner look to the front of the home, even consider polishing light fixtures and door knobs to provide details that will wow potential buyers.
The experience that a buyer has as they pull into your driveway or up to your home is vital, if you are able to design a great impression that carries with them once they exit the vehicle and walk toward the home, you’ll already have their minds spinning on the potential fit before they even step inside.
Open up the Interior of the Home
Of course, no one buys a home without stepping over the threshold and getting a feel for the interior. By the time most buyers come into your home they already know the basics: square footage, school district, number of bedrooms and bathrooms, presence of garage or basement. Those are factual elements in the discernment process, they envision a certain amount of space and amenities based on their family and needs. Yet beyond those items, there is a whole other layer of decision processing that unfolds when they walk in the door for the first time.
Take the time to open up the home and create a feeling of space and flow. Open blinds and curtains to let natural light flow, take items off staircases, polish floors and banisters, remove extraneous pictures or cluttered collections of artwork, put extra furniture in storage, etc. These kinds of steps remove some of your personality and preferences from the home, but they also open the door to the minds of consumers to envision their own furniture and elements.
Think Beyond the Home
Although you have little power to change the taste of your neighbors, you do have the ability to take a hard look at your neighborhood and the roadways that lead up to your home and apply a critical eye to areas which could turn off potential buyers. Remember, many buyers are seeing your streets and neighbors for the first time. Perhaps a neighbor has an old junk car on blocks in his driveway, but that is against HOA regulations or maybe a street sign or two are leaning from fender-benders. Consider the small areas in which you can submit requests and work orders that will enhance the final approach to your home.
This process also includes talking to your realtor about which routes to use in bringing clients to the home. It may be faster to use a short-cut, but does that take the buyer of your $200,000 home down a road with lower income housing? If so, it can be better to take them into the community through the main roads and address the matter of shorter routes to work or amenities once a good first impression has been made.
I Can Help you Stage a Home for Quick Sale
Remember, all three of these areas are important in building a cohesive story that shows the potential buyer that your home could be a good fit for their needs and desires. For more expertise and ideas, give me a call Ellen Dudley, RE/MAX Preferred Properties at 336-575-7249 and let’s discuss how you can position your home for maximum presentation power.